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[Replay] Wines of Chile: promotion and positioning strategy in China
Nicolai Samsing, Asia Director of Wines of Chile, will tell us about the successful promotion and positioning strategy that Chilean wines have had in the Chinese market in the last 5 years. Within the different topics will be discussed: Wines of Chile organization in China together with the vineyards Market exports data Chile's position vs the main competing countries Successful promotional activities carried out Digital marketing as a key component Innovations.
Nicolai Samsing, Asi Director - Wines of Chile